THE COLLECTION

S/S 2013: The Forty-Niner Rush (avail. online Jan 15)

Inspired by warm Pacific breezes and bright beams of sunshine, FPJ's Spring/Summer collection is all about the California coastline.

History marks this state as a miners paradise, where in its day, it was the first state to mine gold.  It was the top destination world-wide which attracted immigrants by the hundreds of thousands all trying to strike it rich.  The highest immigration numbers occured in 1849, these immigrants were known as the forty-niners.

Fredrick Prince Jewellery fuses warm brass chains and semi-precious stones in hues of coral, cobalt, blush and smokey grey; reminiscent of the rocks and minerals mined decades ago.  That mixed with a playful nature and carefree coastal attitude,  is reflective of the 21st century woman- our modern day forty-niners.

Here are some of the inspiration photos for the S/S '13 collection:

THE BRAND

Founded in 2009, Toronto based jewellery line was developed to create a brand of affordable costume jewellery that stands out from the mass produced shopping mall finds. 

Each piece is made by hand using locally and globally sourced materials.  The line's charm comes from the designer's ability to fuses classy and timeless designs with a fresh and modern spin; reflecting collections which are transitional from season to season. 

The appeal of Fredrick Prince attracts female consumers ranging from early teens to women well into 60+ years young. 

The line will continue to expand offering buyers the opportunity to purchase an ever growing collection of fashion-forward pieces without jumping on the trend bandwagon.