Cool. Confident. Canadian
Designed in Toronto, Fredrick Prince Jewellery is a boutique company that takes pride in its Canadian-made craftsmanship. Primarily using our signature brass chains with oxidized brass and silver-plating, Fredrick Prince creates unique, one-of-a-kind pieces that are designed to make a statement. All of our designs are thoughtfully original and we proudly stand behind the quality and artistry of each and every piece. Inspired by semi-precious beads and stones due to their distinct strengthening and healing properties, our jewellery regularly features lapis lazuli, labradorite, agate, amethyst, aventurine, aquamarine, crystal quartz, rose quartz and many more.
Fredrick Prince aims to always stay true to its roots, thanks to founder Melissa De Luca’s passion to create a well-designed jewellery line at an affordable price point for the public. The Fredrick Prince woman exudes an air of elegance with edge, dressing and accessorizing with confidence, yet looking effortlessly chic. Whether you’re feeling bold, looking to layer or want a special handcrafted piece, we offer fashion forward jewellery that can be incorporated into any wardrobe.
How We Got Our Name
Paying respect and homage to our favourite city in the world, Toronto, Fredrick Prince’s name is inspired by Prince Fredrick, The Duke of York. In the mid 1700s, Toronto was initially called York after the Duke, who happened to be the son of Prince George III. It was eventually decided, in 1834, that York would now be referred to as Toronto since the original York in England was considered so grim and dreary. We believe in giving back to our community and fostering home grown talent, so it seemed only natural to name our company after our roots, our city, our home, and our history.
At the heart and helm of Fredrick Prince Jewelry is Melissa De Luca, a fearless risk taker and fierce self starter that defines what it takes to be a true entrepreneur. She lives to challenge the status quo and refuses to settle, especially when it came to her corporate career, one that was decidedly not for her and her creative vision. A fashion industry professional since the tender age of 14, Melissa has had her hand in all areas of the industry, ranging from wholesale and distribution to buying, logistics, marketing, product and packaging, and design. She’s a disruptive hustler and stylish rebel who had dreams of creating a luxurious jewelry brand that’s attainable for everyone and used her well-rounded experience and expert fashion.
Melissa De Luca, Founder